By Pablo Barrera / images and information courtesy of Paola Matheu, mp5 comunicación

GUATEMALA | Arena Gallo is officially presented as the project that will mark a turning point for the entertainment industry in Guatemala and Central America. More than just an event venue, it emerges as a new architectural and functional icon that seeks to proudly project the country internationally, redefining the experience in concerts, sports, conventions, and family shows.

Unprecedented infrastructure and capacity

The project features a construction exceeding 90,000 square meters and has been designed under the highest global standards of acoustic engineering and operation. With a capacity to host more than 14,500 people, the venue addresses a historical deficiency in the country: the lack of infrastructure designed from its inception to produce large-scale events.

Javier Arzú, from ASA Promotions, highlighted that for years the industry has had to adapt spaces such as parking lots, esplanades, or sheds that were not designed for this purpose, forcing producers to set up stages, bathrooms, dressing rooms, and access points from scratch. Arena Gallo eliminates these technical limitations, offering a space specifically designed to optimize logistics and public service.

Strategic location and urban sustainability

Arena Gallo is integrated into Ciudad Cayalá as a natural extension of its growth. The development includes comprehensive mobility solutions, controlled access, and extensive parking areas designed to reduce the traffic impact on the surroundings, ensuring that the attendees' experience is fluid from the moment they arrive.

International alliance with Oak View Group (OVG)

To ensure a world-class operation, Arena Gallo has the support of Oak View Group (OVG), one of the most important arena developers and operators in the world. This alliance directly connects Guatemala with the global entertainment industry, facilitating the arrival of major international productions and high-level corporate experiences.

Economic and social motor

The impact of the project transcends entertainment. During its construction phase, it is estimated to generate more than 1,500 direct jobs, positioning itself as an economic engine that will boost tourism and benefit multiple local industries and businesses.

Design with Guatemalan identity

The architecture and interior design of the venue are deeply inspired by the country's identity. The design incorporates elements that evoke the volcanoes, lakes, textures, and nature of Guatemala, making the Gallo brand a symbol of progress and national pride.

About the developers

This ambitious project is the result of collaboration between leading companies with extensive experience:

 1. Factor: The strategic motor behind the conception and execution of the arena.

 2. Asa Promotions: Leading entertainment company in Guatemala, specialized in creating massive experiences.

 3. Zacsa: Developer with more than 25 years of experience, developing comprehensive real estate projects.

 4. Grupo Cayalá: The ecosystem that houses the arena, expanding its offer as a comprehensive destination for life and leisure.